AWARDS

The African Culture sub-category aims to celebrate the best African campaigns using cultural specificities to enhance their communication by making it unique and authentic.

The cultural specificities could be related to the language (words games), the gastronomy, the art, the music, the spirituality etc.

All ads that are part of the cultural heritage of the Pan-African world are welcome to compete!

The African Culture sub-category is part of the Promo & Direct, Media, Outdoor, Press, Film, Radio, Digital, Mobile and Integrated competitions.

The Promo & Direct Cristal awards the most creative ideas that engage consumers to products / brands and achieve measurable results.

Eligibility: January 1st, 2016 / April 30th, 2017
Administration fees: 50€ exc. VAT (to be paid once per company)
Registration fees: 220€ exc. VAT per entry

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The Media Cristal recognizes the strategy and effectiveness of a media campaign. In addition to the relevance, originality and the execution of the creative idea, it identifies innovation in a media strategy that affects consumer behaviour, brand equity and sales.

Eligibility: January 1st, 2016 / April 30th, 2017
Administration fees: 50€ exc. VAT (to be paid once per company)
Registration fees: 220€ exc. VAT per entry

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The Outdoor Cristal awards the very best of creativity and innovation in ambient campaigns.

Eligibility: January 1st, 2016 / April 30th, 2017
Administration fees: 50€ exc. VAT (to be paid once per company)
Registration fees: 165€ exc. VAT per entry

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The Press Cristal rewards the best of advertising in the press category.

Eligibility: January 1st, 2016 / April 30th, 2017
Administration fees: 50€ exc. VAT (to be paid once per company)
Registration fees: 165€ exc. VAT per entry

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The Film Cristal rewards the most outstanding advertising films created for TV, cinema, IPTV, mobile & web.

Eligibility: January 1st, 2016 / April 30th, 2017
Administration fees: 50€ exc. VAT (to be paid once per company)
Registration fees: 165€ exc. VAT per entry

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The Radio Cristal distinguishes the most outstanding radio advertisements used as part of an advertising campaign.

Eligibility: January 1st, 2016 / April 30th, 2017
Administration fees: 50€ exc. VAT (to be paid once per company)
Registration fees: 165€ exc. VAT per entry

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The Digital Cristal rewards the most creative and innovative advertising devices set-up exclusively for Internet.

Eligibility: January 1st, 2016 / April 30th, 2017
Administration fees: 50€ exc. VAT (to be paid once per company)
Registration fees: 220€ exc. VAT per entry

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The Mobile Cristal rewards the best advertising devices, apps, videos, websites, designed for mobiles and tablets.

Eligibility: January 1st, 2016 / April 30th, 2017
Administration fees: 50€ exc. VAT (to be paid once per company)
Registration fees: 220€ exc. VAT per entry

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The Integrated Cristal rewards advertising campaigns in their entirety with no restriction on media types or products.

Eligibility: January 1st, 2016 / April 30th, 2017
Administration fees: 50€ exc. VAT (to be paid once per company)
Registration fees: 220€ exc. VAT per entry

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+ Download the shortlists & prizelists

Have a look at the winning campaigns in videos & images by clicking on the prizelists button below.

2016 WINNERS