PRIZELISTS 2014
+ Have a look at the 2013 winners
CRISTAL (GOLD) & GRAND CRISTAL
A1. FOOD / DRINK
Campaign: Swimming Mangoes Advertiser: Nestlé Ice Cream
Agency: JWT Cairo, Egypt
SAPPHIRE (SILVER)
A1. FOOD / DRINK
Campaign: Coca Cola FIFA World Cup 2014 Qualifier Campaign “Die Hard” & “Admirers” Advertiser: Coca Cola
Agency: Ogilvy Africa, Kenya
SAPPHIRE (SILVER)
A1. FOOD / DRINK
Campaign: Ricoffy – Yellow Couch Conversation Advertiser: Nestlé
Agency: Publicis Worldwide, South Africa
EMERALD (BRONZE)
A1. FOOD / DRINK
Campaign: Bell’s Extra Special Scotch Whisky “The Reader” Advertiser: Brandhouse Beverages
Agency: King James Advertising, South Africa
EMERALD (BRONZE)
A1. FOOD / DRINK
Campaign: Take Your Time “The Chef” Advertiser: Brandhouse – Amstel
Agency: Owenkessel Leo Burnett Communications, South Africa
EMERALD (BRONZE)
A1. FOOD / DRINK
Campaign: Sultan, dans le coeur de chacun Advertiser: La Marocaine des Thés et Infusions
Agency: Klem, Morocco
EMERALD (BRONZE)
A1. FOOD / DRINK
Campaign: Nothing is Everything “Chiclets revamp” Advertiser: Mondelez Egypt Food
Agency: JWT, Egypt
CRISTAL (GOLD)
A3. INSURANCE / BANKING / FINANCIAL SERVICE
Campaign: Don’t Let Your Mind Wander “Opening Account”, “Mortgage” & “Credit Card” Advertiser: National Bank of Egypt
Agency: TNA/DDB, Egypt
SAPPHIRE (SILVER)
A3. INSURANCE / BANKING / FINANCIAL SERVICE
Campaign: Santam Be Safe Out There Campaign “Such a Granny” & “Baby on Board” Advertiser: Santam
Agency: King James Group, South Africa
EMERALD (BRONZE)
A3. INSURANCE / BANKING / FINANCIAL SERVICE
Campaign: The Slip Advertiser: Allan Gray
Agency: King James Group, South Africa
SAPPHIRE (SILVER)
A4. TELECOMMUNICATIONS
Campaign: Football Magdy Abdelghany Historical Goal Advertiser: Vodafone
Agency: JWT Cairo, Egypt
EMERALD (BRONZE)
A4. TELECOMMUNICATIONS
Campaign: M-Shwari Mattress Campaign Advertiser: Safaricom M-PESA
Agency: Scanad, Kenya
SAPPHIRE (BRONZE)
A5. NGO / GREAT CAUSE / CHARITY / PUBLIC INTEREST
Campaign: Twaweza “Pollution”, “Matatu” & Clinic” Advertiser: Twaweza
Agency: JWT, Kenya
SAPPHIRE (BRONZE)
A5. NGO / GREAT CAUSE / CHARITY / PUBLIC INTEREST
Campaign: Life Moves On Advertiser: Kenya Breweries Ltd
Agency: 5ive Ltd, Kenya
SAPPHIRE (SILVER)
A6. LEISURE / ENTERTAINMENT / SPORT / TOURISM / TRANSPORT
Campaign: OSN’s Launch of their new HD Plus Decoder “A Terrible Accident” Advertiser: OSN-Global Direct TV
Agency: JWT Cairo, Egypt
EMERALD (BRONZE)
A6. LEISURE / ENTERTAINMENT / SPORT / TOURISM / TRANSPORT
Campaign: You’d do anything not to leave “Marseilia Beach 4 – Boat” Advertiser: Marseilia
Agency: TNA/DDB, Egypt
EMERALD (BRONZE)
A6. LEISURE / ENTERTAINMENT / SPORT / TOURISM / TRANSPORT
Campaign: Africa Millions Advertiser: BR Gaming
Agency: McCann, Ivory Coast
SAPPHIRE (SILVER)
A7. RETAIL STORE
Campaign: Women Problems Advertiser: Bosch
Agency: Ireland Davenport, South Africa
EMERALD (BRONZE)
A7. RETAIL STORE
Campaign: Egyptian Urban Legends “Wolf” & “Whale” Advertiser: Momen Group
Agency: Kairo, Egypt
EMERALD (BRONZE)
A7. RETAIL STORE
Campaign: Night and Day Advertiser: McDonald’s
Agency: DDB, South Africa
EMERALD (BRONZE)
A7. RETAIL STORE
Campaign: Kisses Kisses “Teaser” Advertiser: Total
Agency: Caractère, Senegal
EMERALD (BRONZE)
A8. HOME / CLOTHING / ACCESSORIES / TEXTILE
Campaign: Home Politics Advertiser: Electrostar
Agency: Kairo, Egypt
EMERALD (BRONZE)
A8. HOME / CLOTHING / ACCESSORIES / TEXTILE
Campaign: TV Color Bars Advertiser: DSP Plascon
Agency: Golo, Mozambique
CRISTAL (GOLD)
B1. AFRICAN CULTURE
Campaign: Football Magdy Abdelghany Historical Goal Advertiser: Vodafone
Agency: JWT Cairo, Egypt
SAPPHIRE (SILVER)
B1. AFRICAN CULTURE
Campaign: The Reader Advertiser: Brandhouse Beverages
Agency: King James Group, South Africa
CRISTAL (GOLD)
B2. VIRAL FILM
Campaign: Swimming Mangoes Advertiser: Nestlé Ice Cream
Agency: JWT Cairo, Egypt
SAPPHIRE (SILVER)
B2. VIRAL FILM
Campaign: One Rand Man Advertiser: Sanlam
Agency: King James Group, South Africa
CRISTAL (GOLD)
B4. CRAFT
Campaign: Swimming Mangoes Advertiser: Nestlé Ice Cream
Agency: JWT Cairo, Egypt
EMERALD (BRONZE)
B4. CRAFT
Campaign: OSN’s Launch of their new HD Plus Decoder “A Terrible Accident” Advertiser: OSN-Global Direct TV
Agency: JWT Cairo, Egypt
SAPPHIRE (SILVER)
Campaign: Football Magdy Abdelghany Historical Goal Advertiser: Vodafone
Agency: JWT Cairo, Egypt
SAPPHIRE (SILVER)
Campaign: One Rand Man Advertiser: Sanlam
Agency: King James Group, South Africa
EMERALD (BRONZE)
Campaign: Jeito Advertiser: PSI
Agency: GOLO, Mozambique
EMERALD (BRONZE)
Campaign: Johnnie Walker King of Flavour “Meet your Match” Advertiser: Brandhouse Beverages
Agency: King James Group, South Africa
EMERALD (BRONZE)
Campaign: The Whopper Launch in Jozi “Whopper Your Selfie” Advertiser: Burger King
Agency: King James Group, South Africa
SAPPHIRE (SILVER)
Campaign: MCB Road to Brazil ‘’The 33rd country” Advertiser: Mauritius Commercial Bank
Agency: Circus Advertising, Mauritius
SAPPHIRE (SILVER)
C1. Food / Drink / Mass-Consumption Product / Home Product
Campaign: Smuggle the Rainbow Advertiser: Wrigley
Agency: DDB, South Africa
SAPPHIRE (SILVER)
C1. Food / Drink / Mass-Consumption Product / Home Product
Campaign: Johnnie Walker King of Flavour “Meet your Match” Advertiser: Brandhouse Beverages
Agency: King James Group, South Africa
EMERALD (BRONZE)
C1. Food / Drink / Mass-Consumption Product / Home Product
Campaign: The Whopper Launch in Jozi “Whopper Your Selfie” Advertiser: Burger King
Agency: King James Group, South Africa
EMERALD (BRONZE)
E2. Viral Film
Campaign: Ideas are worth fighting for Advertiser: Art Directors Club Global
Agency: McCann Worldgroup, South Africa
EMERALD (BRONZE)
G. Integrated Campaign
Campaign: Johnnie Walker King of Flavour “Meet yout Match” Advertiser: Brandhouse Beverages
Agency: King James Group, South Africa
CRISTAL (GOLD)
G. Integrated Campaign
Campaign: One Rand Man Advertiser: Sanlam
Agency: King James Group, South Africa
EMERALD (BRONZE)
9. Marketing Action to Premium Client
Campaign: Valentines Campaign “Tanqueray Stalker” Advertiser: Brandhouse – Tanqueray
Agency: Owenkessel Leo Burnett Communications, South Africa
CRISTAL (GOLD) & GRAND CRISTAL
10. Best Use of Direct Marketing
Campaign: The on-the-job Interview Advertiser: Radar Security
Agency: Ogilvy Africa, Kenya
EMERALD (BRONZE)
10. Best Use of Direct Marketing
Campaign: Keep our Beaches Clean Advertiser: Tunisie Telecom
Agency: Mindshare MENA, Tunisia
SAPPHIRE (SILVER)
11. Best Use of Promo & Activation
Campaign: Keep our Beaches Clean Advertiser: Tunisie Telecom
Agency: Mindshare MENA, Tunisia
SAPPHIRE (SILVER)
13. Best Integrated Campaign in Promo & Activation
Campaign: The Blanket Cover Drive “The Cover Drive” Advertiser: Salvation Army
Agency: Owenkessel Leo Burnett Communications, South Africa
EMERALD (BRONZE)
A1. Food Product / Drink / Mass-Consumption Product
Campaign: Bill the Billboard Advertiser: Sprite
Agency: Ogilvy Africa, Kenya
SAPPHIRE (SILVER)
A4. Service
Campaign: The on-the-job Interview Advertiser: Radar Security
Agency: Ogilvy Africa, Kenya
SAPPHIRE (SILVER)
B2. Best Use of Outdoor
Campaign: The on-the-job Interview Advertiser: Radar Security
Agency: Ogilvy Africa, Kenya
EMERALD (BRONZE)
B2. Best Use of Outdoor
Campaign: Dirty Money Advertiser: Carex
Agency: Ogilvy Africa, Kenya
EMERALD (BRONZE)
B2. Best Use of Outdoor
Campaign: Bill the Billboard Advertiser: Sprite
Agency: Ogilvy Africa, Kenya
EMERALD (BRONZE)
B4. Best Use of Digital
Campaign: Open Your Eyes Kenya Advertiser: Safaricom
Agency: Squad Digital, Kenya
SAPPHIRE (SILVER)
B4. Best Use of Digital
Campaign: Johnnie Walker King of Flavour Advertiser: Brandhouse Beverages
Agency: King James Group, South Africa
CRISTAL (GOLD) & GRAND CRISTAL
B6. Best Use of Social Media
Campaign: One Rand Man Advertiser: Sanlam
Agency: King James Group, South Africa
SAPPHIRE (SILVER)
B7. Best Use of Brand Content
Campaign: One Rand Man Advertiser: Sanlam
Agency: King James Group, South Africa
SAPPHIRE (SILVER)
B7. Best Use of Brand Content
Campaign: Saka Ports Advertiser: MTN
Agency: DDB Lagos, Nigeria
SAPPHIRE (SILVER)
C. Integrated Campaign
Campaign: One Rand Man Advertiser: Sanlam
Agency: King James Group, South Africa
EMERALD (SILVER)
A5. NGO / Great Cause / Charity / Public Interest
Campaign: International Day for the Eradication of Violence Against Women “Censored” Advertiser: Gender Links
Agency: P&P Link, Mauritius
CRISTAL (GOLD)
A6. Leisure / Entertainment / Sport / Tourism / Transport
Campaign: Believe It Or Not ”The abyss” & “Pearl Harbour” Advertiser: Frequency Sound Design Studio
Agency: KAIRO, Egypt
EMERALD (BRONZE)
A6. Leisure / Entertainment / Sport / Tourism / Transport
Campaign: Rugby Widows Advertiser: Comair Ltd
Agency: King James Group, South Africa
EMERALD (BRONZE)
A1. Food / Drink
Campaign: Bill the billboard Advertiser: Sprite
Agency: Ogilvy Africa, Kenya
EMERALD (BRONZE)
A2. Automotive / Motorbike
Campaign: A car that stretches your imagination Advertiser: Bavarian Auto Group / Mini Cooper
Agency: Look Advertising Co., Egypt
EMERALD (BRONZE)
A4. Telecommunication
Campaign: SunDialing Advertiser: Warid Telecom
Agency: Scanad, Uganda
SAPPHIRE (SILVER)
A5. NGO / Great Cause / Charity / Public Interest
Campaign: Help the homeless this winter Advertiser: City of Cape Town
Agency: King James Group, South Africa
EMERALD (BRONZE)
A8. Home / Clothing / Accessories / Textile
Campaign: Mouka ActiveRest ”Businessman” & “Basketballer” Advertiser: Mouka
Agency: DDB Lagos, Nigeria
SAPPHIRE (SILVER)
A9. Electronic Product
Campaign: Slam Dunk ”Orlando Magic”, “Bulls”, “Lakers” & “Celtics” Advertiser: Electrostar
Agency: KAIRO, Egypt
EMERALD (BRONZE)
A10. Beauty / Hygiene / Health
Campaign: Dirty Money Advertiser: Carex
Agency: Ogilvy Africa, Kenya
EMERALD (BRONZE)
A10. Beauty / Hygiene / Health
Campaign: The AXE protest Advertiser: AXE / Unilever
Agency: Flametree, Kenya
SAPPHIRE (SILVER)
B. Ambient
Campaign: The on-the-job interview Advertiser: Radar Security
Agency: Ogilvy Africa, Kenya
video coming soon
SAPPHIRE (SILVER)
B. Ambient
Campaign: Keep our beaches clean Advertiser: Tunisie Telecom
Agency: Mindshare MENA, Tunisia
EMERALD (BRONZE)
B. Ambient
Campaign: Clean Africa Advertiser: Clean Africa
Agency: GOLO, Mozambique
EMERALD (BRONZE)
B. Ambient
Campaign: Code of friendship ”Big time beer” Advertiser: Consolidated Breweries
Agency: Etu Odi Communications, Nigeria
EMERALD (BRONZE)
C2. Craft
Campaign: Dirty Money Advertiser: Carex
Agency: Ogilvy Africa, Kenya
EMERALD (BRONZE)
A1. Food / Drink
Campaign: Brain Advertiser: CSBO
Agency: RedHouse McCann, Mauritius
EMERALD (BRONZE)
A1. Food / Drink
Campaign: Goat Advertiser: Kraft
Agency: GOLO, Mozambique
EMERALD (BRONZE)
A2. Automobile / Motorbike
Campaign: Raised ”Raised to 8” Advertiser: MOA exhaust
Agency: Scanad Uganda
SAPPHIRE (SILVER)
A2. Automobile / Motorbike
Campaign: Saints ”Yellow Saint, Blue Saint & Pink Saint” Advertiser: Softec International
Agency: KAIRO, Egypt
EMERALD (BRONZE)
A2. Automobile / Motorbike
Campaign: Thought yet comfy ”Volkswagen Caddy” Advertiser: Volkswagen
Agency: Facto Saatchi & Saatchi, Reunion Island
SAPPHIRE (SILVER)
A3. Insurance / Banking / Financial Service
Campaign: Stuck in the wrong Job? ”Syringe, Hammer & Whisk” Advertiser: Brighter Monday
Agency: Flametree, Kenya
SAPPHIRE (SILVER)
A4. Telecommunications
Campaign: Non pixelated mouths Advertiser: inwi
Agency: Shem’s Publicité, Morocco
SAPPHIRE (SILVER)
A5. NGO / Great Cause / Charity / Public Interest
Campaign: 5 easy ways to kill an elephant Advertiser: The East African Wild Life Society
Agency: Ogilvy & Mather Africa, Kenya
EMERALD (BRONZE)
A5. NGO / Great Cause / Charity / Public Interest
Campaign: AK 47 Advertiser: PSI
Agency: GOLO, Mozambique
CRISTAL (GOLD)
A7. Retail Store
Campaign: Houses ”Ollie and the Glass House, Abigail and the Inflatable House & Matthew and the paper House” Advertiser: McDonald’s
Agency: DDB South Africa
EMERALD (SILVER)
A8. Home / Closing / Accessories / Textile
Campaign: ActiveRest ”Basketballer & Businessman” Advertiser: Mouka
Agency: DDB Lagos, Nigeria
CRISTAL (GOLD) & GRAND CRISTAL
A9. Electronic Product
Campaign: Slam Dunk ”Orlando Magic, Bulls, Lakers & Celtics” Advertiser: Electrostar
Agency: KAIRO, Egypt
SAPPHIRE (SILVER)
A10. Beauty / Hygiene / Health
Campaign: Monogamy Advertiser: Marie Stopes
Agency: Flametree, Kenya
SAPPHIRE (SILVER)
A11. Media
Campaign: Things Happen Fast ”Boston Marathon Bombing” Advertiser: Independent Newspapers
Agency: King James Group, South Africa
CRISTAL (GOLD)
B2. Craft
Campaign: Slam Dunk ”Orlando Magic, Bulls, Lakers & Celtics” Advertiser: Electrostar
Agency: KAIRO, Egypt
CRISTAL (GOLD)
B2. Craft
Campaign: Houses ”Ollie and the Glass House, Abigail and the Inflatable House & Matthew and the Paper House” Advertiser: McDonald’s
Agency: DDB South Africa
SPECIAL AWARD – MOROCCO
CRISTAL (GOLD)
Campaign: Non Pixelated Mouths Advertiser: INWI
Agency: Shem’s Publicité, Morocco
SPECIAL AWARD – MOROCCO
SAPPHIRE (SILVER)
Campaign: Sultan, dans le coeur de chacun Advertiser: La Marocaine des Thès et Infusions
Agency: KLEM, Morocco
SPECIAL AWARD – MOROCCO
EMERALD (BRONZE)
Campaign: 16ème Campagne Nationale de Solidarité Advertiser: Fondation Mohammed V pour la Solidarité
Agency: Shem’s Publicité, Morocco
SPECIAL AWARD – EGYPT
CRISTAL (GOLD)
Campaign: Swimming Mangoes “Dolceca Swimming Mangoes” Advertiser: Nestle Ice Cream
Agency: JWT Cairo, Egypt
SPECIAL AWARD – EGYPT
SAPPHIRE (SILVER)
Campaign: Don’t Let Your Mind Wander “Opening Account, “Mortgage” & “Credit Card” Advertiser: National Bank of Egypt
Agency: TNA/DDB, Egypt
SPECIAL AWARD – EGYPT
EMERALD (BRONZE)
Campaign: Slam Dunk “Orlando Magic”, “Bulls”, “Lakers” & “Celtics” Advertiser: Electrostar
Agency: KAIRO, Egypt
ADVERTISER GRAND CRISTAL
Campaign: The on-the-job Interview Advertiser: Radar Security
Agency: Ogilvy Africa, Kenya
AFRICAN LEADERSHIP GRAND CRISTAL
Campaign: One Rand Man Advertiser: Salam
Agency: King James Group, South Africa
FESTIVAL GRAND CRISTAL
Campaign: The on-the-job Interview Advertiser: Radar Security
Agency: Ogilvy Africa, Kenya
