PRIZELISTS 2015

CRISTAL (GOLD)

Campaign: The Gentleman’s Wager I The Race Advertiser: Brandhouse Beverages
Agency: King James Group, South Africa

EMERALD (BRONZE)

Campaign: 15 Bucks Advertiser: Chicken Licken
Agency: Network #BBDO, South Africa

SAPPHIRE (SILVER)

Campaign: Everyday Hero “Sting Launch” Advertiser: Pepsico
Agency: Impact BBDO, Egypt

EMERALD (BRONZE)

Campaign: KBS Advertiser: inwi
Agency: Shem’s Publicité, Morocco

SAPPHIRE (SILVER)

C3. Insurance / Banking / Financial Service
Campaign: #TweetDreams Advertiser: SA Home Loans
Agency: Liquorice / Publicis Africa Group, South Africa

EMERALD (BRONZE)

D2. Interactive & Dynamic Banner
Campaign: Scroll Pong Advertiser: Kit Kat
Agency: Ogilvy & Mather Africa, Ogilvy One Nairobi, MEC Africa, Kenya

EMERALD (BRONZE)

E1. Viral Film
Campaign: Axe “Evolution of Hooking Up” Advertiser: Unilever
Agency: Digital Republic, Egypt

EMERALD (BRONZE)

E1. Viral Film
Campaign: Idols Advertiser: Sanlam
Agency: King James Group, South Africa

SAPPHIRE (SILVER)

E2. Interactive Video
Campaign: The Gentleman’s Wager I The Race Advertiser: Brandhouse Beverages
Agency: King James Group, South Africa

EMERALD (BRONZE)

G. Innovative Use of Social / Community
Campaign: Marmite Battle Of The Spreads Advertiser: Pioneer Foods
Agency: Liquorice / Publicis Africa Group, South Africa

EMERALD (BRONZE)

G. Innovative Use of Social / Community
Campaign: Absa Cape Epic “Bringing the World to the Absa Cape Epic” Advertiser: Dimension Data
Agency: Owenkessel Leo Burnett, South Africa

EMERALD (BRONZE)

G. Innovative Use of Social / Community
Campaign: Only The Passionate Advertiser: Fit Chrysler Automobiles
Agency: Owenkessel Leo Burnett, South Africa

EMERALD (BRONZE)

H. Integrated Campaign (min of 3 different elements)
Campaign: Whatsfordinner Pan Africa Advertiser: Unilever
Agency: Liquorice / Publicis Africa Group, South Africa

CRISTAL (GOLD)

H. Integrated Campaign (min of 3 different elements)
Campaign: The Gentleman’s Wager I The Race Advertiser: Brandhouse Beverages
Agency: King James Group, South Africa

EMERALD (BRONZE)

3. Drive to Store / To eShop
Campaign: Whatsfordinner Pan Africa Advertiser: Unilever
Agency: Liquorice / Publicis Africa Group, South Africa

EMERALD (BRONZE)

6. Social Network Client Relationships
Campaign: All Creators Advertiser: Mauvilac Industries
Agency: Circus Advertising / Publicis Africa Group, Mauritius

CRISTAL (GOLD)

10. Best Use of Direct Marketing
Campaign: Baheya Pink Ramadan Advertiser: Resala
Agency: FP7/CAI, Egypt

CRISTAL (GOLD)

10. Best Use of Direct Marketing
Campaign: The Chocolate Flyer Advertiser: SureSlim
Agency: Publicis Machine, South Africa

SAPPHIRE (SILVER)

11. Best Use of Promo & Activation
Campaign: The street is no playground for a child Advertiser: Salvation Army
Agency: Owenkessel Leo Burnett, South Africa

EMERALD (BRONZE)

11. Best Use of Promo & Activation
Campaign: Everyday Hero “Sting Launch” Advertiser: Pepsico
Agency: Impact BBDO, Egypt

EMERALD (BRONZE)

11. Best Use of Promo & Activation
Campaign: Domestic Violence Advertiser: Nweti
Agency: DDB, Mozambique

CRISTAL (GOLD)

A5. Great Cause / General Interest
Campaign: Baheya Pink Ramadan Advertiser: Resala
Agency: FP7/CAI, Egypt

EMERALD (BRONZE)

A5. Great Cause / General Interest
Campaign: Domestic Violence Advertiser: Nweti
Agency: DDB, Mozambique

SAPPHIRE (SILVER)

A7. Media
Campaign: 15 Bucks Advertiser: Chicken Licken
Agency: Network #BBDO, South Africa

SAPPHIRE (SILVER)

A10. Beauty / Hygiene / Health Product
Campaign: The Chocolate Flyer Advertiser: SureSlim
Agency: Publicis Machine, South Africa

EMERALD (BRONZE)

B2. Best Use of Outdoor
Campaign: Charisma is not a matter of gender “Cvous” Advertiser: Renault Maroc
Agency: JWT Casablanca, Morocco

SAPPHIRE (SILVER)

B3. Best Use of Ambient
Campaign: The street is no playground for a child Advertiser: Salvation Army
Agency: Owenkessel Leo Burnett, South Africa

EMERALD (BRONZE)

B4. Best Use of Events
Campaign: Domestic Violence Advertiser: Nweti
Agency: DDB Mozambique, Mozambique

SAPPHIRE (SILVER)

B4. Best Use of Events
Campaign: Pink Ramadan Advertiser: Resala
Agency: FP7/CAI, Egypt

CRISTAL (GOLD)

B6. Best Use of Cultural Camapaign
Campaign: Pink Ramadan Advertiser: Resala
Agency: FP7/CAI, Egypt

CRISTAL (GOLD)

D2. Environment & Sutaainable Development
Campaign: Recycle To Learn Advertiser: UBCI Bank Group BNP Paribas
Agency: Havas Worldwide Tunisia, Tunisia

SAPPHIRE (SILVER)

A1. Food / Drink
Campaign: YouTube the Rainbow “Country, Opera & Disney” Advertiser: Wrigley
Agency: DDB South Africa, South Africa

EMERALD (BRONZE)

A7. Retail Store ( Supermarket, Fast Food, Department Store)
Campaign: McFalafel Advertiser: McDonald’s
Agency: FP7/CAI, Egypt

EMERALD (BRONZE)

A11. Beauty / Hygiene / Health ( Cosmetics, Marke-up…)
Campaign: Extra Time Advertiser: Durex
Agency: P&P Link, Mauritius

EMERALD (BRONZE)

A11. Beauty / Hygiene / Health ( Cosmetics, Marke-up…)
Campaign: Pure Air Advertiser: Hatchings ltd
Agency: Cread & Co Ltd, Mauritius

EMERALD (BRONZE)

A1. Food / Drink
Campaign: Made of Black “Olamide, Phyno & Eva” Advertiser: Diageo
Agency: BBDO Africa / Abbott Mead Vickers BBDO, South Africa & UK

SAPPHIRE (SILVER)

A2. Automotive / Motorbike
Campaign: Follow the road Advertiser: Lexus
Agency: FCB Cape Town, South Africa

SAPPHIRE (SILVER)

A3. Insurance / Banking / Charity / Public Interest
Campaign: Sanlam Woordfees 2015 Advertiser: Sanlam
Agency: King James Group, South Africa

EMERALD (BRONZE)

A5. NGO / Great Cause / Charity / Public Interest
Campaign: #BringBackOurGirls (Hollow Veils) “Naomi Zakariya & Dorcas Yakubu” Advertiser: The Young Bookworms (Boko Halal)
Agency: Noah’s Ark Communication, Nigeria

EMERALD (BRONZE)

A9. Home (Furnishing, Decoration, Cleaning, Equipment)
Campaign: History doesn’t have to be Black & White “Naguib Mahfouz & Om Kolthoum” Advertiser: Scib Paints
Agency: Impact BBDO Cairo, Egypt

EMERALD (BRONZE)

B. Ambient (all product categories)
Campaign: All Creators Advertiser: Mauvilac Industries
Agency: Circus Advertising / Publicis Africa Group, Mauritius

SAPPHIRE (SILVER)

C3. Craft
Campaign: More can. More Clean “Staircase & Library” Advertiser: Reckitt Benckiser
Agency: Havas Worldwide, South Africa

EMERALD (BRONZE)

A2. Automobile / Motorbike
Campaign: Volskwagen Commercial “You deserve more comfort” Advertiser: Volkswagen Reunion
Agency: Facto Saatchi & Saatchi, La Réunion (France)

EMERALD (BRONZE)

A5. NGO / Great Cause / Charity / Public Interest
Campaign: Vote For Change Advertiser: APC
Agency: Insight Communications, Nigeria

SAPPHIRE (SILVER)

A5. NGO / Great Cause / Charity / Public Interest
Campaign: No to Xenophobia Advertiser: The Concerned People
Agency: DDB Lagos, Nigeria

SAPPHIRE (SILVER)

A6. Leisure / Entertainment / Sport / tourism / Transport
Campaign: Makes Smart Kids “Cookies, Piggy Bank & Gnomes” Advertiser: Hasbro
Agency: Publicis Machine, South Africa

EMERALD (BRONZE)

A7. Retail Store (Supermarket, Fast Food, Departement Store)
Campaign: Prime Property Advertiser: Cape Union Mart
Agency: FCB Cape Town, South Africa

SAPPHIRE ( SILVER )

A12. Beauty / Hygiene / Health (Cosmetics, Make-up, Medicine…)
Campaign: 51 Shades of Grey Advertiser: Reckitt Benckiser Services Kenya
Agency: Ogilvy & Mather Africa / MEC Africa, Kenya

EMERALD (BRONZE)

A12. Beauty / Hygiene / Health (Cosmetics, Make-up, Medicine…)
Campaign: Hypo Made Of White (Guinness spoof) “Platitude, Define & Yanga” Advertiser: Dufil Prima Foods PLC (Hypo)
Agency: Noah’s Ark Communication, Nigeria

SAPPHIRE (SILVER)

B1. African Culture
Campaign: One of a Kind Advertiser: Santam
Agency: King James Group, South Africa

CRISTAL (GOLD)

B3. Craft
Campaign: Making Scents “Texan Steakhouse Rub & Portugese Peri Peri Scent” Advertiser: The Cape Herb & Spice Company
Agency: DDB South Africa, South Africa

GRAND CRISTAL
Leaders Grand Cristal
Campaign: Recycle to Learn Advertiser: UBCI Bank group BNP Paribas
Agency: Havas Wolrdwide, Tunisia

MERIT AWARD
Leaders Grand Cristal
Campaign: The Chocolate Flyer Advertiser: SureSlim
Agency: Publicis Machine, South Africa

EMERALD (BRONZE)
Regional Awards – Morocco
Campaign: Charisma is not a matter of gender “Cvous” Advertiser: Renault Maroc
Agency: JWT Casablanca, Morocco (Media Cristal)

SAPPHIRE (SILVER)
Regional Awards – Morocco
Campaign: KBS Advertiser: inwi
Agency: Shem’s Publicité, Morocco (Integrated Cristal)

CRISTAL (GOLD)
Regional Awards – Morocco
Campaign: CNPAC Pedestrian Advertiser: CNPAC
Agency: Shem’s Publicité, Morocco (Film Cristal)

EMERALD (BRONZE)
Regional Awards – Western Africa
Campaign: Fruity Destination Advertiser: Ivorio
Agency: Red Africa, Ivory Coast (Digital & Mobile Cristal)

SAPPHIRE (SILVER)
Regional Awards – Western Africa
Campaign: OM Collecte Advertiser: Orange
Agency: Voodoo Communication, Ivory Coast (Film Cristal)

CRISTAL (GOLD)
Regional Awards – Western Africa
Campaign: The Syli “Le Syli nous rassemble” Advertiser: Orange Guinée
Agency: McCann Conakry, Guinée Conakry (Film Cristal)

EMERALD (BRONZE)
Regional Awards – Eastern Africa
Campaign: Scroll Pong Advertiser: KitKat
Agency: Ogilvy & Mather Nairobi, Kenya (Digital & Mobile Cristal)

SAPPHIRE (SILVER)
Regional Awards – Eastern Africa
Campaign: Domestic Vioence Advertiser: Nweti
Agency: DDB, Mozambique (Media Cristal)

CRISTAL (GOLD)
Regional Awards – Eastern Africa
Campaign: 51 Shades of Grey Advertiser: Reckitt Benckiser Services Kenya
Agency: Ogilvy & Mather Africa / MEC Africa, Kenya (Press Cristal)

GRAND CRISTAL

Leaders Grand Cristal
Campaign: Don’t Drink and Drive “The Glass” Advertiser: Sécurité Routière (French Road Safety)
Agency: Facto Saatchi & Saatchi, La Réunion

GRAND CRISTAL

Advertisers Grand Cristal
Campaign: All Creators Advertiser: Mauvilac Industries
Agency: Circus Advertising / Publicis Africa Group, Mauritius

CRISTAL (GOLD)

RADIO – A5. NGO / Great cause / Charity / Public Interest
Campaign: Break the silence Advertiser: Genderlinks Mauritius
Agency: P&P Link, Mauritius

CRISTAL (GOLD)

OUTDOOR – A5. NGO / Great Cause / Charity / Public Interest
Campaign: Don’t Drink and Drive “The Glass” Advertiser: Sécurité Routière (French Road Safety)
Agency: Facto Saatchi & Saatchi, La Réunion

CRISTAL (GOLD)

PROMO & DIRECT – 6. Social Network Client Relationships
Campaign: All Creators Advertiser: Mauvilac Industries
Agency: Circus Advertising / Publicis Africa Group, Mauritius

SAPPHIRE (SILVER)

PRESS – A12. Beauty / Hygiene / Health
Campaign: The Royal Quality “Altesse” Advertiser: Mauvilac Industries
Agency: Circus Advertising, Mauritius

SAPPHIRE (SILVER)

INTEGRATED
Campaign: Kass Konté Ebola Advertiser: Abax Corporate Services Co Ltd
Agency: The Jupiter Drawing Room, Mauritius

SAPPHIRE (SILVER)

FILM – B3. Corporate
Campaign: KFC – I CAN Advertiser: Kentucky Fried Chicken – Mauritius
Agency: Circus Advertising / Publicis Africa Group, Mauritius

EMERALD (BRONZE)

INTEGRATED
Campaign: Protected Area Network – Protected Endemic Sanctuary Advertiser: Ministry of Agro Industries and UNDP
Agency: Cread & Co Ltd, Mauritius

EMERALD (BRONZE)

RADIO – A11. Beauty / Hygiene / Health
Campaign: Extra Time Advertiser: Durex
Agency: P&P Link, Mauritius

EMERALD (BRONZE)

RADIO – A5. NGO / Great Cause / Charity / Public Interest
Campaign: Protected Area Network – Protected Endemic Sanctuary Advertiser: Ministry of Agro Industries and UNDP
Agency: Cread & Co Ltd, Mauritius

EMERALD (BRONZE)

PRESS – A2. Automobile / Motorbike
Campaign: Volskwagen Commercial “You deserve more comfort” Advertiser: Volkswagen Reunion
Agency: Facto Saatchi & Saatchi, La Réunion

EMERALD (BRONZE)

OUTDOOR – A5. NGO / Great Cause / Charity / Public Interest
Campaign: Erectile Dysfunction Advertiser: Fortis Clinique Darné
Agency: P&P Link, Mauritius

EMERALD (BRONZE)

DIGITAL & MOBILE – G. Innovative Use of Social / Community
Campaign: All Creators Advertiser: Mauvilac Industries
Agency: Circus Advertising / Publicis Africa Group, Mauritius

EMERALD (BRONZE)

PROMO & DIRECT – B5. Social Network Client Relationships
Campaign: I love it Advertiser: Pepsi
Agency: Circus Advertising, Mauritius

EMERALD (BRONZE)

FILM – B5. Craft
Campaign: I love it Advertiser: Pepsi
Agency: Circus Advertising, Mauritius

LEADERS GRAND CRISTAL

Campaign: Axe ‘Evolution of Hooking Up’ Advertiser: Unilever
Agency: Digital Republic

FULL PRIZELIST

AGENCY OF THE YEAR RANKING

1/ FP7/CAI
2/ Digital Republic
3/ TNC Group Egypt
4/ Kairo
5/ BBDO
6/ Advantage Marketing & Advertising
7/ MediaVest
8/ Magna Global
9/ ACME Solutions