PRIZELISTS 2016
+ Have a look at the 2015 winners
SAPPHIRE (SILVER)
A1. Food / Drink
Campaign: Super Tiger Advertiser: Egypt Foods
Agency: The Academy – Tarek Nour Holding, Egypt
SAPPHIRE (SILVER)
A1. Food / Drink
Campaign: Treats Flavored Milk Advertiser: AlMarai
Agency: Look Advertising, Egypt
SAPPHIRE (SILVER)
A2. Automotive / Motorbike
Campaign: #FindYourBestChallenge Advertiser: Mercedes-Benz
Agency: Net#work BBDO, South Africa
SAPPHIRE (SILVER)
A3. Insurance / Banking / Financial Service
Campaign: Money Maker Advertiser: Coronation Fund Managers
Agency: Net#work BBDO, south Africa
EMERALD (BRONZE)
A3. Insurance / Banking / Financial Service
Campaign: Experiment 2 Advertiser: Sanlam
Agency: King James Group, South Africa
CRISTAL (GOLD)
A3. Insurance / Banking / Financial Service
Campaign: Barrels Advertiser: National Bank of Egypt
Agency: TNA, Egypt
CRISTAL (GOLD)
A3. Insurance / Banking / Financial Service
Campaign: Nails Advertiser: National Bank of Egypt
Agency: TNA, Egypt
CRISTAL (GOLD)
A4. Telecommunication
Campaign: Les Grandes Coupes Advertiser: Canal+ Overseas
Agency: BETC Shopper, France
EMERALD (BRONZE)
A4. Telecommunication
Campaign: Ahmed El Saqqa Advertiser: Vodafone
Agency: TNA, Egypt
SAPPHIRE (SILVER)
A4. Telecommunication
Campaign: Egyptian BMovies: Survivor Advertiser: Etisalat
Agency: TNA, Egypt
EMERALD (BRONZE)
A4. Telecommunication
Campaign: 69 Advertiser: Etisalat
Agency: TNA, Egypt
EMERALD (BRONZE)
A5. NGo / Great Cause
Campaign: End the Nightmare 1 Advertiser: UN Women Egypt Country Office
Agency: FP7/CAI, Egypt
EMERALD (BRONZE)
A5. NGo / Great Cause
Campaign: End the Nightmare 2 Advertiser: UN Women Egypt Country Office
Agency: FP7/CAI, Egypt
CRISTAL (GOLD)
A5. NGO / Great Cause
Campaign: FMV Impossible Advertiser: Mohammed V Foundation for Solidarity
Agency: Shem’s Publicité, Morocco
EMERALD (BRONZE)
A6. Leisure / Sport / Entertainment / Tourism / Transport
Campaign: Sun – Timeless Memories Advertiser: Sun Resorts
Agency: Circus Advertising, Mauritius
CRISTAL (GOLD) & GRAND CRISTAL
A9. Home
Campaign: If your Fridge is not a Fridge… Get Fresh Advertiser: Fresh
Agency: TNA, Egypt
CRISTAL (GOLD) & GRAND CRISTAL
A9. Home
Campaign: If your Water Heater is not a Water Heater… Get Fresh Advertiser: Fresh
Agency: TNA, Egypt
CRISTAL (GOLD) & GRAND CRISTAL
A9. Home
Campaign: If your AC is not an AC… Get Fresh Advertiser: Fresh
Agency: TNA, Egypt
CRISTAL (GOLD)
A12. Beauty / Hygiene / Health
Campaign: Testi-Monials – Darryl Advertiser: Cansa
Agency: FCB Cape Town, South Africa
CRISTAL (GOLD)
A12. Beauty / Hygiene / Health
Campaign: Testi-Monials – Jabu Advertiser: Cansa
Agency: FCB Cape Town, South Africa
CRISTAL (GOLD)
B1. African Culture
Campaign: Baby vs Dale Steyn Advertiser: New Balance
Agency: King James Group, South Africa
EMERALD (BRONZE)
B2. Viral Film
Campaign: Experiment 2 Advertiser: Sanlam
Agency: King James Group, South Africa
SAPPHIRE (SILVER)
B5. Craft
Campaign: Alive Inside Advertiser: Diageo
Agency: BBDO Africa, South Africa
CRISTAL (GOLD)
B5. Craft
Campaign: Money Maker Advertiser: Coronation Fund Managers
Agency: Net#work BBDO, South Africa
EMERALD (BRONZE)
B5. Craft
Campaign: Kung Fu Advertiser: Chicken Licken
Agency: Net#work BBDO, South Africa
EMERALD (BRONZE)
B5. Craft
Campaign: Define Tomorrow Advertiser: University of South Africa
Agency: Net#work BBDO, South Africa
EMERALD (BRONZE)
B5. Craft
Campaign: Sun – Timeles Memories Advertiser: Sun Resorts
Agency: Circus Advertising, Mauritius
CRISTAL (GOLD)
Campaign: Project Shoes Advertiser: Boko Halal (The Young Bookworms)
Agency: Noah’s Ark Communication Ltd, Nigeria
SAPPHIRE (SILVER)
Campaign: End the Nightmare Advertiser: UN Women Egypt Country Office
Agency: FP7/CAI, Egypt
CRISTAL (GOLD)
Campaign: Testi-Monials Advertiser: Cansa
Agency: FCB Cape Town, South Africa
EMERALD (BRONZE)
C1. Food / Drink
Campaign: Nederburg Website Advertiser: Distell
Agency: Liquorice, South Africa
EMERALD (BRONZE)
C1. Food / Drink
Campaign: Richelieu’s “The Chase” Advertiser: Distell
Agency: Liquorice, South Africa
SAPPHIRE (SILVER)
C1. Food / Drink
Campaign: Crunchy Tonik Advertiser: Mondelez
Agency: Tribal DDB, Morocco
EMERALD (BRONZE)
C1. Food / Drink
Campaign: Soul Rocker Advertiser: Chicken Licken
Agency: Net#work DDB, South Africa
EMERALD (BRONZE)
C1. Food / Drink
Campaign: The Impossile Survey Advertiser: Pernod Ricard South Africa
Agency: FCB Africa (PTY) Ltd South Africa
SAPPHIRE (SILVER)
C5. Charity / General Interest
Campaign: Story for Chela Advertiser: StoryMoja Africa
Agency: Hill+Knowlton Strategies East Africa, Kenya
EMERALD (BRONZE)
C9. Beauty / Hygiene / Health Product
Campaign: Ponds Expressions Campaign Advertiser: Ponds Unilever
Agency: Digital Republic Linked by Isobar, Egypt
EMERALD (BRONZE)
C10. Corporate
Campaign: Instaglad Advertiser: Clorox Africa (PTY) Ltd
Agency: DDB, South Africa
CRISTAL (GOLD)
E1. Viral Film
Campaign: It’s in the Bag Advertiser: Unilever
Agency: Liquorice, South Africa
EMERALD (BRONZE)
E1. Viral Film
Campaign: Suzelle DIY Ultimate Burger Advertiser: Hellmann’s South Africa
Agency: Liquorice, South Africa
SAPPHIRE (SILVER)
E1. Viral Film
Campaign: Future FWD / The Perfect Life Advertiser: Glacier by Sanlam
Agency: King James Group, South Africa
EMERALD (BRONZE)
E2. Interactive Video
Campaign: CIH Bank Pre Roll Advertiser: CIH Bank
Agency: RAPP, Morocco
EMERALD (BRONZE)
E2. Interactive Video
Campaign: Mercedes-Benz Virtual Reality Advertiser: Mercedes-Benz
Agency: Net#work BBDO & Sinister Studio, South Africa
CRISTAL (GOLD)
E3. Series / Webisodes
Campaign: #FindYourBestChallenge Advertiser: Mercedes-Benz
Agency: Net#work BBDO, South Africa
EMERALD (BRONZE)
E3. Series / Webisodes
Campaign: Pranks Advertiser: Inwi
Agency: Shem’s Publicité, Morocco
EMERALD (BRONZE)
F. Digital Innovation
Campaign: Mercedes-Benz Virtual Reality Advertiser: Mercedes-Benz
Agency: Net#work BBDO & Sinister Studio, South Africa
EMERALD (BRONZE)
F. Digital Innovation
Campaign: Story for Chela Advertiser: StoryMoja Africa
Agency: Hill+Knowlton Strategies East Africa, Kenya
SAPPHIRE (SILVER)
G. Innovative Use of Social / Community
Campaign: Instaglad Advertiser: Clorox Africa (PTY) Ltd
Agency: DDB, South Africa
CRISTAL (GOLD) & GRAND CRISTAL & FESTIVAL GRAND CRISTAL
G. Innovative Use of Social / Community
Campaign: #BraamLion Advertiser: General Motors South Africa
Agency: Commonwealth McCann, South Africa
SAPPHIRE (SILVER)
G. Innovative Use of Social / Community
Campaign: Metro Police Ride-Along Advertiser: City of Cape Town
Agency: King James Group, South Africa
SAPPHIRE (SILVER)
H. Integrated Campaign
Campaign: OMO Fast Kids Advertiser: Unilever
Agency: Liquorice, South Africa
EMERALD (BRONZE)
H. Integrated Campaign
Campaign: Nederbug Integrated Campaign Advertiser: Distell
Agency: Liquorice, South Africa
SAPPHIRE (SILVER)
H. Integrated Campaign
Campaign: It’s in the Bag Advertiser: Knorr-Unilever
Agency: Liquorice, South Africa
EMERALD (BRONZE)
H. Integrated Campaign
Campaign: Soul Rocker Advertiser: Chicken Licken
Agency: Net#work BBDO, South Africa
EMERALD (BRONZE)
I. Mobile Website & Web Application
Campaign: Soul Rocker Advertiser: Chicken Licken
Agency: Net#work BBDO, South Africa
SAPPHIRE (SILVER)
1. Client Loyalty
Campaign: Team Kenya Advertiser: Diageo
Agency: Net#work BBDO, South Africa
CRISTAL (GOLD)
2. Client Acquisition
Campaign: Sit Down to Save Lives Advertiser: SANBS
Agency: DDB, South Africa
EMERALD (BRONZE)
2. Client Acquisition
Campaign: Team Kenya Advertiser: Diageo
Agency: Net#work BBDO, South Africa
SAPPHIRE (SILVER)
3. Drive to Store / to e-Shop
Campaign: Team Kenya Advertiser: Diageo
Agency: Net#work BBDO, South Africa
SAPPHIRE (SILVER)
7. Client Contact via Mobile Communication
Campaign: Team Kenya Advertiser: Diageo
Agency: Net#work BBDO, South Africa
EMERALD (BRONZE)
10. Best Use of Direct Marketing
Campaign: Team Kenya Advertiser: Diageo
Agency: Net#work BBDO, South Africa
CRISTAL (GOLD) & GRAND CRISTAL
10. Best Use of Direct Marketing
Campaign: Netflorist Happy Cam Advertiser: Netflorist
Agency: FCB Cape Town, South Africa
EMERALD (BRONZE)
11. Best Use of Promo Activation
Campaign: Dream Census 2015 Advertiser: Ithuba Holdings
Agency: Net#work BBDO, South Africa
EMERALD (BRONZE)
11. Best Use of Promo Activation
Campaign: Team Kenya Advertiser: Diageo
Agency: Net#work BBDO, South Africa
SAPPHIRE (SILVER)
12. Best Integrated Direct Marketing
Campaign: Team Kenya Advertiser: Diageo
Agency: Net#work BBDO, South Africa
CRISTAL (GOLD)
13. Best Integrated Campaign in Promo & Activation
Campaign: Bring Back our Girls Advertiser: Boko Halal (The Young Bookworms)
Agency: Noah’s Ark Communication Ltd, Nigeria
EMERALD (BRONZE)
13. Best Integrated Campaign in Promo & Activation
Campaign: Dream Census 2015 Advertiser: Ithuba Holdings
Agency: Net#work BBDO, South Africa
EMERALD (BRONZE)
13. Best Integrated Campaign in Promo & Activation
Campaign: Promo Advertiser: Inwi
Agency: Shem’s Publicité, Morocco
CRISTAL (GOLD)
A1. Food / Drink / Mass Consumption Product
Campaign: Instaglad Advertiser: Clorox Africa (PTY) Ltd
Agency: DDB, South Africa
SAPPHIRE (SILVER)
A2. Automotive / Automotive Product
Campaign: Toyota Together Load Advertiser: Toyota South Africa
Agency: FCB Africa (PTY) Ltd, South Africa
SAPPHIRE (SILVER)
B1. Best Use of Print
Campaign: Woolworths Green Issue Advertiser: Woolworths
Agency: Woolworths Agency, South Africa
CRISTAL (GOLD)
B7. Best Use of Social Media
Campaign: Instaglad Advertiser: Clorox Africa (PTY) Ltd
Agency: DDB, South Africa
EMERALD (BRONZE)
C. Integrated Campaign
Campaign: Dir Iddik Song Advertiser: Inwi
Agency: Saga Communication, Morocco
SAPPHIRE (SILVER)
D2. Environment & Sustainable Development
Campaign: Woolworths Green Issue Advertiser: Woolworths
Agency: Woolworths Agency, South Africa
SAPPHIRE (SILVER)
A1. Food / Drink
Campaign: Disappear, Psychic & Genie Advertiser: Wrigley
Agency: DDB South Africa, South Africa
CRISTAL (GOLD)
A2. Automotive / Motorbike
Campaign: Mark Advertiser: BMW Motorrad
Agency: FCB Cape Town , South Africa
EMERALD (BRONZE)
A2. Automotive / Motorbike
Campaign: Peugeot 208 – Gas Station Advertiser: Axess
Agency: Circus Advertising, Mauritius
EMERALD (BRONZE)
A3. Insurance / Banking / Financial Service
Campaign: Rock Star Advertiser: Santam
Agency: King James Group, South Africa
EMERALD (BRONZE)
A7. Retail Store
Campaign: Status Liked Advertiser: Netflorist
Agency: FCB Joburg (PTY) Ltd, South Africa
EMERALD (BRONZE)
A7. Retail Store
Campaign: Anniversary Forgotten Advertiser: Netflorist
Agency: FCB Joburg (PTY) Ltd, South Africa
SAPPHIRE (SILVER)
B1. African Culture
Campaign: Water Advertiser: Probono
Agency: P&P Link, Mauritius
EMERALD (BRONZE)
A1. Food / Drink
Campaign: Pillar of Support Advertiser: WAMCO (Three Crowns Milk)
Agency: Noah’s Ark Communication Ltd, Nigeria
SAPPHIRE (SILVER)
A2. Automotive / Motorbike
Campaign: Arab Safety Week Advertiser: FUCHS Sudan
Agency: Creative Gorilla, Sudan
CRISTAL (GOLD)
A2. Automotive / Motorbike
Campaign: BMW Splash Advertiser: BMW Motorrad
Agency: FCB Cape Town, South Africa
SAPPHIRE (SILVER)
A5. NGO / Great Cause / Charity
Campaign: Sit Down to Save Lives Advertiser: SANBS
Agency: DDB, South Africa
SAPPHIRE (SILVER)
A5. NGO / Great Cause / Charity
Campaign: End the Nightmare Advertiser: UN Women Egypt Country Office
Agency: FP7/CAI, Egypt
CRISTAL (GOLD)
A5. NGO / Great Cause / Charity
Campaign: S.E.E.D Libraries Advertiser: Brand SA
Agency: 140BBDO, South Africa
CRISTAL (GOLD) & GRAND CRISTAL
A12. Beauty / Hygiene / Health Product
Campaign: Nivea Sunslide Advertiser: Nivea
Agency: FCB Cape Town, South Africa
EMERALD (BRONZE)
B2. Environment & Sustainable Development
Campaign: Anything Grows Advertiser: Pick’n’Pay
Agency: 140BBDO, South Africa
EMERALD (BRONZE)
B3. Craft
Campaign: Ashes to Ashes & Dust to Dust Advertiser: AIDS Foundation South Africa
Agency: McCann, South Africa
EMERALD (BRONZE)
A1. Food / Drink
Campaign: Pillar of Support Advertiser: WAMCO (Three Crowns Milk)
Agency: Noah’s Ark Communication Ltd, Nigeria
EMERALD (BRONZE)
A1. Food / Drink
Campaign: Cleaner Shrimp, Wrasse & Cleaner Shrimp Advertiser: Wrigley
Agency: DDB, South Africa
CRISTAL (GOLD)
A2. Automotive / Motorbike
Campaign: Followers & Friends Advertiser: Honda Motors Southern Africa (PTY) Ltd
Agency: DDB, South Africa
EMERALD (BRONZE)
A2. Automotive / Motorbike
Campaign: Hilux N Vrag Bande Advertiser: Toyota South Africa (PTY) Ltd
Agency: FCB Joburg (PTY) Ltd, South Africa
EMERALD (BRONZE)
A5. NGO / Great Cause / Charity
Campaign: President Muhammadu Buhari Advertiser: Boko Halal (The Young Bookworms)
Agency: Noah’s Ark Communication Ltd, Nigeria
EMERALD (BRONZE)
A8. Media
Campaign: Snail & Tortoise Advertiser: Noah’s Ark Communication Ltd
Agency: Noah’s Ark Communication Ltd, Nigeria
SAPPHIRE (SILVER)
A9. Home
Campaign: Fly Advertiser: Ignite Products
Agency: DDB, South Africa
SAPPHIRE (SILVER)
A9. Home
Campaign: Fly Advertiser: Ignite Products
Agency: DDB, South Africa
FESTIVAL GRAND CRISTAL
Campaign: #BraamLion Advertiser: General Motors South Africa
Agency: Commonwealth McCann, South Africa
LEADERS JURY GRAND CRISTAL
Campaign: Testi-Monials Advertiser: Cansa
Agency: FCB Cape Town, South Africa
LEADERS JURY SPECIAL MENTION
Campaign: Project Shoes Advertiser: Boko Halal (The Young Bookworms)
Agency: Noah’s Ark Communication Ltd, Nigeria
NGO – GRAND CRISTAL
Campaign: FMV Impossible Advertiser: Mohammed V Foundation for Solidarity
Agency: Shem’s Publicité, Morocco
