PALMARES 2013

CRISTAL (GOLD EQUIVALENT)

Campaign: The Stick & Triumph Advertiser: Protek
Agency: Havas Tunisia Country: Tunisia

SAPPHIRE (SILVER EQUIVALENT)

Campaign: The last dictator standing Advertiser: Nando’s South Africa
Agency: Black River FC Country: South Africa

SAPPHIRE (SILVER EQUIVALENT)

Campaign: You don’t belong here: Laundry shop, Pizzeria & Tailor Advertiser: NBE – National Bank of Egypt
Agency: TNA / DDB Egypt Country: Egypt

SAPPHIRE (SILVER EQUIVALENT)

Campaign:
If you’re a lame duck in her eyes, become the lion you once were
& If you’re a gentle lamb in her eyes, become the lion you once were
Advertiser: Eva Pharma – The Golden Pack Agency: TNA / DDB Egypt Country: Egypt

EMERALD (BRONZE EQUIVALENT)

Campaign: Carrément vous – Engaged Advertiser: SFR Reunion
Agency: Luivi Ogilvy Country: Reunion Island

EMERALD (BRONZE EQUIVALENT)

Campaign: Maxibon Big Bite Advertiser: Nestlé IC
Agency: JWT Egypt Country: Egypt

CRISTAL (GOLD EQUIVALENT)

Campaign: Catch me if you can Advertiser: Protek
Agency: Havas Tunisia Country: Tunisia

CRISTAL (GOLD EQUIVALENT)

Campaign: Awa fête des mères Advertiser: Solibra
Agency: Voodoo Communication Country: Ivory Coast

EMERALD (BRONZE EQUIVALENT)

Campaign: Topless poster Advertiser: ALCC
Agency: DDB Mozambique Country: Mozambique

EMERALD (BRONZE EQUIVALENT)

Campaign: BCC Auto Ecpo – car door bag Advertiser: BMCI Credit Conso
Agency: Happiness Country: Morocco

EMERALD (BRONZE EQUIVALENT)

Campaign: Before & After – The unretouched story Advertiser: Power Vibe Studio
Agency: TBWA Country: Kenya

CRISTAL (GOLD EQUIVALENT)

Campaign: False promisses – Gift, School & Football Advertiser: Instituto Criança Nosso Futuro
Agency: DDB Mozambique Country: Mozambique

SAPPHIRE (SILVER EQUIVALENT)

Campaign: Girl hub advocacy campaign – Speechless Advertiser: Nike Foundation
Agency: DDB Lagos Country: Nigeria

SAPPHIRE (SILVER EQUIVALENT)

Campaign: Heroines – Wonder, Cat, Storm & Shehulk Advertiser: ALCC
Agency: DDB Mozambique Country: Mozambique

EMERALD (BRONZE EQUIVALENT)

Campaign: Durex digital campaign – Standing erect Advertiser: Reckitt Benckiser
Agency: DDB Lagos Country: Nigeria

EMERALD (BRONZE EQUIVALENT)

Campaign: Mozambique Music Awards – Microphone, Conga & Trumpet Advertiser: MMA
Agency: DDB Mozambique Country: Mozambique

EMERALD (BRONZE EQUIVALENT)

Campaign: My.T Explorer – New channel launch 1, 2 & 3 Advertiser: Mauritius Telecom
Agency: Circus Advertising Country: Mauritius

EMERALD (BRONZE EQUIVALENT)

Campaign: Unlimited sms – drummer, Girl & Eating Advertiser: Mobinil
Agency: Leo Burnett Country: Egypt

EMERALD (BRONZE EQUIVALENT)

Campaign: Cinephilia – Scream Advertiser: Tunisie Telecom
Agency: Havas Tunisie Country: Tunisia

BEST OVERALL STRATEGY – CRISTAL (GOLD EQUIVALENT)

Campaign: Be the coach Advertiser: South African Breweries – Carling Black Label
Agency: Initiative Media South Africa (Pty) Limited Country: South Africa

BEST TACTICAL MEDIA OFF AND ONLINE – CRISTAL (GOLD EQUIVALENT)

Campaign: Square Advertiser: SFR Reunion
Agency: Luivi Ogilvy Country: Reunion Island

BEST TACTICAL MEDIA OFF AND ONLINE – SAPPHIRE (SILVER EQUIVALENT)

Campaign: Jimnah’s classifieds – Jobs for Nairobi Advertiser: Jimnah Mbaru / 360 Degrees
Agency: Smoke & TBWA Kenya Country: Kenya

BEST TACTICAL MEDIA OFF AND ONLINE – EMERALD (BRONZE EQUIVALENT)

Campaign: Epiq challenge Advertiser: Atlantique Telecom – Moov Ivory Coast – Etisalat Group
Agency: Drive Dentsu Country: Ivory Coast

BEST TACTICAL MEDIA OFF AND ONLINE – EMERALD (BRONZE EQUIVALENT)

Campaign: Nigeria’s first reality TV birth Advertiser: Snumap (NGO ) & Grid Consulting
Agency: Insight Communications Country: Nigeria

SAPPHIRE (SILVER EQUIVALENT)

Campaign: AXE Footy Advertiser: AXE / Unilever
Agency: Digital Republic Country: Egypt

SAPPHIRE (SILVER EQUIVALENT)

Campaign: Doos Qwerty Advertiser: Nokia International Egypt
Agency: JWT Cairo Country: Egypt

SAPPHIRE (SILVER EQUIVALENT)

Campaign: Délisso “Put a smile on a child’s face” Advertiser: CLC – Centrale laitière du Cap Bon
Agency: Mindshare Tunisia Country: Tunisia

EMERALD (BRONZE EQUIVALENT)

Campaign: Switchers Advertiser: Inwi
Agency: Saga Communication Country: Morocco

EMERALD (BRONZE EQUIVALENT)

Campaign: Timenator – Trident long lasting game Advertiser: Kraft Egypt
Agency: JWT Cairo Country: Egypt

EMERALD (BRONZE EQUIVALENT)

Campaign: Orange end of year & iDraw game Advertiser: Orange Mauritius
Agency: Circus Advertising Country: Mauritius

CRISTAL (GOLD EQUIVALENT)

Campaign: Teams of Millions Advertiser: Absa
Agency: The Jupiter Drawing Room Johannesburg Country: South Africa

SAPPHIRE (SILVER EQUIVALENT)

Campaign: Mega Mystery – Stimorol Advertiser: Kraft
Agency: Carat Country: South Africa

EMERALD (BRONZE EQUIVALENT)

Campaign: Pass Internet Everywhere – DJ Tal Advertiser: Orange Sénégal
Agency: McCann Erickson Country: Sénégal

FOOD / DRINK – CRISTAL (GOLD EQUIVALENT)

Campaign: The last standing dictator Advertiser: Nando’s South Africa
Agency: Black River FC Country: South Africa
Competition: Film

FOOD / DRINK – CRISTAL (GOLD EQUIVALENT)

Campaign: Awa fête des mères Advertiser: Solibra
Agency: Voodoo Communication Country: Ivory Coast
Competition: Outdoor

FOOD / DRINK – SAPPHIRE (SILVER EQUIVALENT)

Campaign: Maxibon Big Bite Advertiser: Nestlé IC
Agency: JWT Egypt Country: Egypt
Competition: Film

FOOD / DRINK – SAPPHIRE (SILVER EQUIVALENT)

Campaign: Mega Mystery – Stimorol Advertiser: Kraft
Agency: Carat Country: South Africa
Competition: Integrated

AUTOMOTIVE / AUTOMOTIVE PRODUCT / MOTORBIKE – EMERALD (BRONZE EQUIVALENT)

Campaign: Hitchhiker Advertiser: Toyota Algeria
Agency: Drive Dentsu Country: Algeria
Competition: Film

INSURANCE / BANKING / FINANCIAL SERVICE – CRISTAL (GOLD EQUIVALENT)

Campaign: Team of millions Advertiser: Absa
Agency: The Jupiter Drawing Room Johannesburg Country: South Africa
Competition: Integrated

INSURANCE / BANKING / FINANCIAL SERVICE – SAPPHIRE (SILVER EQUIVALENT)

Campaign: SME – You don’t belong here: Laundry shop, Pizzeria & Tailor Advertiser: NBE – National Bank of Egypt
Agency: TNA / DDB Egypt Country: Egypt
Competition: Film

INSURANCE / BANKING / FINANCIAL SERVICE – EMERALD (BRONZE EQUIVALENT)

Campaign: BCC Auto Expo: Car door bag Advertiser: BMCI Credit Conso
Agency: Happiness Country: Morocco
Competition: Outdoor

TELECOMMUNICATIONS – SAPPHIRE (SILVER EQUIVALENT)

Campaign: Doos QWERTY Advertiser: Nokia International Egypt
Agency: JWT Cairo Country: Egypt
Competition: Digital & Mobile

TELECOMMUNICATIONS – SAPPHIRE (SILVER EQUIVALENT)

Campaign: My.T Explorer: New challenge launch 1, 2 & 3 Advertiser: Mauritius Telecom
Agency: Circus Advertising Country: Mauritius
Competition: Press

TELECOMMUNICATIONS – EMERALD (BRONZE EQUIVALENT)

Campaign: Carrément vous: Engaged Advertiser: SFR Reunion
Agency: Luivi Ogilvy Country: Reunion Island
Competition: Film

TELECOMMUNICATIONS – EMERALD (BRONZE EQUIVALENT)

Campaign: Pass Internet Everywhere: DJ Tal Advertiser: Orange Senegal
Agency: McCann Erickson Senegal Country: Senegal
Competition: Integrated

NGO / GREAT CAUSE / CHARITY – CRISTAL (GOLD EQUIVALENT)

Campaign: False promises: Gift, Football & School Advertiser: Instituto Criança Nosso Futuro
Agency: DDB Mozambique Country: Mozambique
Competition: Press

NGO / GREAT CAUSE / CHARITY – SAPPHIRE (SILVER EQUIVALENT)

Campaign: Girl hub advocacy campaign: Speechless Advertiser: Nike Foundation
Agency: DDB Lagos Country: Nigeria
Competition: Press

PUBLIC INTEREST – SAPPHIRE (SILVER EQUIVALENT)

Campaign: Topless poster Advertiser: ALCC
Agency: DDB Mozambique Country: Mozambique
Competition: Outdoor

PUBLIC INTEREST – EMERALD (BRONZE EQUIVALENT)

Campaign: Parliamentary elections: Can’t stop midway Advertiser: IFES Egypt
Agency: FP7/CAI Country: Egypt
Competition: Film

LEISURE / ENTERTAINMENT / GAMES / SPORT – CRISTAL (GOLD EQUIVALENT)

Campaign: Before & After: The unretouched story Advertiser: Power Vibe Studio
Agency: TBWAEast Africa Country: Kenya
Competition: Outdoor

MEDIA – EMERALD (BRONZE EQUIVALENT)

Campaign: Avito launch campaign: Wife to sell & Grand Father to sell Advertiser: Avito
Agency: Shem’s Publicité Country: Morocco
Competition: Film

HOME – CRISTAL (GOLD EQUIVALENT)

Campaign: Protek: The stick & Triumph Advertiser: Protek
Agency: Havas Tunisie Country: Tunisia
Competition: Film

BEAUTY / HYGIENE / HEALTH – CRISTAL (GOLD EQUIVALENT)

Campaign: If you’re a gentle lamb in her eyes, become the lion you once were & If you’re a lame duck in her eyes, become the lion you once were
Advertiser: Eva Pharma – The golden pack Agency: TNA / DDB Egypt Country: Egypt
Competition: Film

BEAUTY / HYGIENE / HEALTH – SAPPHIRE (SILVER EQUIVALENT)

Campaign: Durex digital campaign: Standing erect Advertiser: Reckitt Benckiser
Agency: DDB Lagos Country: Nigeria
Competition: Press

BEAUTY / HYGIENE / HEALTH – SAPPHIRE (SILVER EQUIVALENT)

Campaign: AXE Footy Advertiser: AXE / Unilvever
Agency: Digital Republic Country: Egypt
Competition: Digital & Mobile