Fatma BERRAIES / BNP UBCI
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Fatma BERRAIES Communication Manager, BNP UBCI After her master degree in Marketing Intelligence and Strategic Monitoring at HEC Tunis, Fatma had a first experience in a Panafrican communication agency as BTL manager (creativity first!). Then, she joined UBCI – BNP Paribas Group in 2006 in order to introduce a communication strategy in phase with the development and expansion of the agencies’ network. Her communications are inspired by an intimate knowledge of her country, where “each consumer recognizes the local setting, the face, and the local figures” and by a great commitment to BNP Paribas, whose solidity affirms “order and continuity”. In 2008, she became Head of Communication & Advertising – UBCI BNP Paribas Group in order to take on the new challenges of communication. Attentive to the trends and in phase with her public, Fatma defines the target to be reached (ambition!) and then deploys boundless ingenuity to succeed. She is persuaded that one can start from scratch and reach a spectacular result: with enthusiasm and tenacity, all is possible! |
