Saad EL MOKHTARI / Somafaco

Graduated from a French business High School in 2004, Saad El Mokhtari returns in Morocco to begin his professional career in marketing and communication, he joins the international advertising agency TBWA in Casablanca. As key account manager he managed international accounts and was so able to interact with global brands in the context of the Moroccan market.

In 2006 he joins the big Moroccan Group named “EL EULJ Group”, an important industrial group of FMCG, food and non food, existing since 1958. Nowadays EL EULJ Group is a leader in the Moroccan market and exports its products to West Africa, Canada, Gulf and Western Europe.

As product manager then marketing group manager, Saad El Mokhtari managed various categories of products and so participated in the development of the business and to build solid brands for the Group.

At present Saad El Mokhtari is a marketing director within EL EULJ Group, heads the Marketing activity of two subsidiaries, SOMAFACO and VITAL INDUSTRIE, the first one specialized in the cooking helps products and delicatessen, the second in Home care products.

Beyond his taste for the business challenges, Saad El Mokhtari is a real enthusiast of “The Brand”.